Focus Group Evaluation: How was it useful to our research?

The focus group allowed us to consolidate our ideas and ensure that the ideas we were proposing were allowing our work to be effective based upon our target audience. There was a discussion on our points made and we have taken that into consideration throughout the planning and filming process. This process has enabled us to make a final decision on the ideas that we had initially voiced and agreed upon as a group.


We analysed the information that we had received from the focus group as well as the previous research of the questionnaire. This allowed us to understand our target audience a lot more closely which enabled us to witness what this group of people desires first hand. The sole purpose of a film ideally is to entertain or inform a specific audience which in our case is young adults. Our film needs to appeal to this audience in order for our film to be a success, therefore we need to ensure that each aspect is strategically placed in order to achieve the success desired for the completed project.