Film posters are a form of advertisement to promote an upcoming film, they are used to interest and entice the intended audience to hook them in, and ensure the film is a success. Horror is a particularly intriguing genre for thrill-seekers. Film posters can be used to effectively promote a horror film - usually this involves a dark, mysterious and slightly scary in order to intrigue and excite the audience before they have even seen the trailer.
This particular film poster uses dark colours to create mystery and a sense of the unknown which creates fear for the audience as they aren't sure what to expect - the unknown. The close up shot of the doll is extremely intimidating as the eye is pointing directly towards the reader which emphasises the intended fear. The blood trickling down from the singular eye is used in order to further imply this unknown fear and mystery. The slight smile on the doll is essentially creepy and adds to the feel of the film poster and the expectations of the film. The colour red used for the blood, writing and the dolls lips creates a sense of danger. This film poster portrays many of the connotations associated with the horror genre, it is predictable to an extent as you know that there is going to be some sort of antagonist. In this case it is of the paranormal nature and takes the form of a doll, which looks frightening for the audience due to the innocent doll manipulated to show signs of horror. This includes the blood trickling blood from the eye and the smirking grin that emphasises the unnatural nature of the inanimate object.
This film poster is evidently sinister, it is extremely gruesome and fear provoking. The blood on the wall is red which suggests danger, this is also emphasised through the face within the blood. The girl in the poster looks almost possessed and out of her own control. The writing is red and trickling with blood which emphasises the danger and fear. It is fear provoking for the audience which therefore entices thrill-seekers. Horror films include blood, paranormal activity, an antagonist and a victim of some sort. The face within the blood is alarming and relates to the genre of horror due to its unnatural nature and frightening appearance. The off white/grey background has a sense of purity about it yet it has been manipulated and tampered with which has resulted in the innocence and purity no longer being there. The innocent girl with fair blonde hair and a white dress also portrays vulnerability against this antagonist which furthers the horror conventions.
The horror genre is predictable to an extent as the audience expects jumps and twists within the storyline, cliffhangers that leave you wondering what will happen next, an antagonist and a weak and vulnerable character that is effected by this horror aspect within the film. The innocent character is more often than not a girl with fair hair to portray innocence and purity - this looks into the Final Girl Theory.
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